Several years ago I attended a training conference where an expert shared a marketing strategy he called ABM… Always Be Marketing. If you are an entrepreneur or in sales, you know the importance of having a good marketing mix. You probably even realize that ABM is an important marketing concept and likely a key to success for your business. However, when you first hear ABM, does it make you ask the question: what is marketing in the first place?
How do you answer the question what is marketing? To me, the definition of marketing is not primarily selling. The definition of marketing is serving and sharing first, selling second. Therefore, ABM is a good marketing approach IF it focuses on serving and sharing first, selling second. And notice…this IF is big and bold!
Do you love good quotes about life as much as I do?
Good quotes about life cause us to look at things in a new way. Good quotes about life challenge us to think different. And the best motivational quotes about life inspire us to consider new possibilities.
I am a quote collector and have collected pages and pages of inspirational quotes. Here are 10 of my favorite quotes about life that have pushed me to think different and moved me to action.
Have your big plans ever failed? Not just your big plans in work or business, but with your family?
As a parent, you’ve probably tried to plan quality time. But if you’re like me, you have discovered that you cannot force quality time. For instances, if your daughter wants to hang out with her friends at the Mall, but you force her to spend “quality time” with you, I can promise no matter how hard you try, you aren’t going to experience much quality time.
Why is this?
In career planning, there are two motivations that cause a person to take action and get moving — PAIN and PASSION. I have experienced both motivations in career planning. You probably have as well.
Pain PUSHES us towards our career objectives even though our heels might be dug in. It tells us something is wrong. It causes us to intentionally address whatever is causing the pain.
Passion, on the other hand, positively PULLS us towards our career goals. It leads and inspires. It makes us come alive! When we find our passion, we’ll likely find our calling.
Three quick thoughts on pain and passion…